Kickstarter: Learn about the ins and outs of running a crowdfunding campaign from Kickstarter’s Performance Lead, Jessica Massart. This workshop will cover the necessary building blocks, including setting the right goals, effectively telling your story, creating manageable rewards, and building your community.
Jessica Massart oversees the dance and theater categories at Kickstarter. She collaborates with artists and organizations on crafting campaigns, from the video and story to strategic outreach planning. Before joining Kickstarter, she directed marketing and communications for the likes of On the Boards, Performa, and the French Institute Alliance Francaise. She has also provided management for award-winning companies such as zoe | juniper and The Builders Association.
Advanced registration for this event is 30 people. Additional attendees will be let in off of a wait list space permitting. All workshop groups will meet in the lobby of the CUNY Graduate Center 10-15 minutes before the workshop begins. An usher will be there to guide you to the event space.